Little Hearts Strawberry

#StrawberryGetsSavage People have always typecast strawberry as the fruit of love. From being paired with champagne to sitting atop heart-shaped cakes - frankly Strawberry's had enough. It's time for Strawberry to break all these stereotypes and #BreakSomeHearts by revealing its true, unmushed side! Since Little Hearts has been spreading the #BreakSomeHearts philosophy for sometime now, it was only apt for us to show Strawberry in a new savage avatar.

The campaign went live with short 10-15 second films showcasing typical situations where strawberries are placed, and how Strawberry fights to ruin and ultimately escape the scene in a funny yet savage way!

Campaign credits

Brand: Britannia Little Hearts

Production House: Rocket Science Animation

Director: Vivekananda Roy Ghatak

Production supervisor: Akshay

Agency: Wunderman Thompson

Creative Directors: Pradeep Ravindran, Ashwin Lingan

Senior Art Director: Aswathy Manmadhan

Senior Copywriter: Manisha Kumar

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