We created a teaser for the main video/anthem where Divine teaches Virat Kohli, the Indian cricket captain, how to rap.
We released this video using their personal social media handles. As Virat going to act?
Was he going to release a rap song? The rumor went wild.
Articles:
We created a Tik Tok challenge using the hand gesture that had already spread organically among Indian cricket fans.
This challenge received thousands of entries and nearly 2 billion views online.
Credits:
Director: Senthil Kumar
Lyrics: Divine
Music Director: Karan Kanchan
Digital content creator and Editor: Akshay