Got shortlisted at Kyoorius Awards 2019, in the category "Craft for advertising".
The Stereotypeface Project
Stereotypes exist everywhere, they are passed down over generations by the society and consciously or unconsciously, we have learned to stereotype. Instead of embracing and celebrating what makes us unique, we stand divided because of these stereotypes! The Stereotypeface Project is an initiative by The Better India that challenges 26 stereotypes that continue to be practised even today, showcasing them through 26 alphabets from the English language. #EndTheStereotype